Buying insurance online is a fast and simple process. However, there are many advantages to buying insurance from an independent
Buying insurance online is a fast and simple process. However, there are many advantages to buying insurance from an independent
Calculate your customer lifetime value. There are two ways to do this: historically and predictably. By knowing the average lifetime
The ERRC Grid is an indispensable tool for Blue Ocean Strategy. It helps managers pursue low costs and differentiation. It
Customer Centricity is the process of putting the customer at the heart of every decision you make in your business.
Disruptive innovation is the process of transforming an industry or service. Examples include the Apple iPhone, Netflix, and the Tesla
Blue ocean strategy, otherwise known as “the theory of zero competition,” was developed by two professors at INSEAD: Chan Kim
The Four Actions Framework is a strategy developed by Chan Kim and Renée Mauborgne that aims to make your competitors irrelevant,