Our Services

Increasing traffic to your website can be challenging and overwhelming, but we’re here to help.

Content

Plan and develop your content so you can see the most return on your investment. 

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Your content strategy serves as the foundation for your online presence. It begins with asking the most important questions about your business.

  • Why are you creating a website?
  • Who are you trying to reach?
  • What information are your customers searching for?
  • How will you create value for your visitors?
  • How will you convert visitors into customers?

Content is a multi-phase approach. Phase 1 consists of building a strategy. We help you figure out what conversions you are going to track as your success metrics. Determine what is going to increase revenue for your business up front so you build the website with this in mind. Are you trying to generate sales leads? Or are you trying to increase traffic to your website because you have an ad revenue model? If you are an eCommerce store you want to make sure that your content is optimised to sell more product. Whatever your goals are remember to be clear and up front about this with your design and development team.

Phase 2 happens after the initial setup. Once you have your website up you will want to track and measure your success. Figure out what is working and optimise the rest for better results. A/B testing is always an efficient way to measure different versions of your website. Content is an ongoing process and we will measure and optimise as we go along.

 

Analytics Setup and Reporting

Measure your marketing and advertising ROI with regular analytics and reporting.

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We believe every website should be tracking at a minimum the most basic analytics. Regularly reviewing your reports can offer insight into all aspects of your business. It also help you continuously improve and optimise your ROI. All our websites come with analytics setup and a monthly report.

Search Engine Optimization

Increase your organic website traffic to increase your bottom line.

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There are two major components to how we approach SEO. The first phase consists of the technical setup. The second phase focuses on your long term strategy.

It’s important that your website is set up following best practices. In the setup we look at the health of your domain, URL architecture, run a series of technical checks and install the Google analytics tracking code.

Once your website is setup we create a long term SEO strategy that will improve your visibility of Google through targeted content, linking strategies and page optimisation. Every month you will receive a report tracking the improvement of your SEO efforts.

Copywriting

Engage your audience with powerful and captivating copywriting. 

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Copywriting is so important when you are designing and developing a website. It helps establish trust with your customers by demonstrating you know what you are talking about. Good copywriting motivates an action. This could be signing up for an email list, filling out a contact form or buying a product.

Development

A team of professionals will keep you updated every step of the way!
Ask us about custom built software, software-as-a-service, or automation-as-a-service

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We know building a website be overwhelming. That’s why we are here to help. Our team has been in the industry for over a decade. Every website is different and we can plan a website to fit your needs and budget. You will be kept up to date every step of the way.

Maintenance & Hosting

We will edit, manage and update content regularly on your website.

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 Our sites are hosted using a service provider with market leading performance and security. If you’re already hosting elsewhere, Tech Shack can migrate your existing site and make sure your it’s running the way it should. Additionally, we provide ad hoc or ongoing maintenance services. For small tweaks such as changing content, uploading new images or minor layout changes, we’ve got you covered. 

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